After a triumphant 2015 which saw us crowned Butcher's Shop of the Year (BSOTY), we are making strides to continue our success in 2016.
Gary has been an unstoppable force in the butchery industry since he opened his first shop at Heckington in 2001. After working his way up to become Midlands and East of England winner of Butcher's Shop of the Year in 2013 and 2014, it was no surprise to anyone within the industry that he finally achieved his ambition to scoop the overall prize in 2015.
Gary's work ethic is renowned in the industry and not one to rest on his laurels, he has big plans for 2016 including redecorating the exterior of the flagship Heckington store (below), despite having a refit as recently as May 2015.
"After winning the award we needed to incorporate that" said Gary.
"We're going to be changing all of the signage in our six stores. It's in the pipeline; it's just getting everything signed off. Winning the award has boosted the business and it's something we need to shout from the rooftops".
In an effort to further increase the exposure of Simpsons Butchers, Gary will also be introducing new methods of marketing this year. In addition to regular advertising in print and on the radio, the business will be hitting the small screen.
"We're also doing TV adverts this year, so it will be interesting to see how that works," said Gary. "Our online shop is becoming very successful, with orders coming in from all corners of the UK. There is a demand for high quality online butchers products and we are keen to promote Simpsons' Butchers and share our success with new customers throughout the country."
As well as offering traditional favourites, we're not afraid to innovate and offer new ideas. Catering for consumers' needs for simplicity and convenience, whilst still maintaining high quality, we have recently started creating a range of ready meals which have proved very popular. We have also created value-added products to ensure customers can get the most out of their money. One of our most successful products is our award winning Garlic Chicken Crowns.